Kuaishou (1024.HK) reported first-quarter 2026 online marketing services revenue of 19.6 billion yuan, up 9.3% year on year, with domestic online marketing revenue growing more than 10%, according to its earnings release. The company said peak daily marketing spending on its “manhua drama” content exceeded 20 million yuan as of end-March, while AIGC-generated short video marketing materials accounted for 10% of total short-form video advertising spending on the platform. In e-commerce marketing

2026-05-27

Kuaishou (1024.HK) reported first-quarter 2026 online marketing services revenue of 19.6 billion yuan, up 9.3% year on year, with domestic online marketing revenue growing more than 10%, according to its earnings release. The company said peak daily marketing spending on its “manhua drama” content exceeded 20 million yuan as of end-March, while AIGC-generated short video marketing materials accounted for 10% of total short-form video advertising spending on the platform. In e-commerce marketing services, Kuaishou said it attracted more brand and small-to-medium merchants during the quarter. The number of merchants actively running ad campaigns rose 38%, while brand marketing spending increased 42%, supporting GMV growth across its self-operated business ecosystem.

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