Shares of Kweichow Moutai rose as much as 4.2%, the biggest intraday gain since
Jan. 29, after the company raised prices of its flagship Feitian liquor. The
ex-factory price will increase by 100 yuan to 1,269 yuan per bottle and the
suggested retail price by 40 yuan to 1,539 yuan, effective Tuesday. The move,
the first ex-factory hike since 2023, aims to support earnings amid weak demand
and tighter controls on official banquets. Goldman Sachs analysts including Leaf
Liu raised their 2026 sales growth forecast to 0.8% from a prior expected 1%
decline and see growth accelerating to 7% by 2027, while Morgan Stanley analysts
said wholesale prices are likely to rebound in the near term though fundamentals
remain demand-driven.
