Ahead of the 618 shopping festival, Apple’s official flagship store on Tmall has cut prices for the iPhone 17 Pro series by 1,000 yuan across the board, triggering strong sales momentum after the discount, Shanghai Securities News reported. Tmall data showed searches for “iPhone” on Taobao and Tmall surged sevenfold versus normal levels within three days of launch, with the iPhone 17 Pro series topping sales in the 6,000–10,000 yuan smartphone segment. The report said rising memory chip costs ar

Ahead of the 618 shopping festival, Apple’s official flagship store on Tmall has cut prices for the iPhone 17 Pro series by 1,000 yuan across the board, triggering strong sales momentum after the discount, Shanghai Securities News reported. Tmall data showed searches for “iPhone” on Taobao and Tmall surged sevenfold versus normal levels within three days of launch, with the iPhone 17 Pro series topping sales in the 6,000–10,000 yuan smartphone segment. The report said rising memory chip costs are expected to keep storage prices elevated at least until next year, making the 618 period—boosted by platform subsidies and government consumption incentives—a key purchasing window. Following Apple’s move, Huawei and Xiaomi also announced price cuts, with Huawei’s Mate X6 discounted by 3,000 yuan and Xiaomi’s 15 Ultra reduced by 1,500 yuan.