Xpeng (09868.HK) faces its largest production challenge after a steep
limited-time price cut for the GX. The model’s presale was 399,800 yuan; the
time-limited starting price was set at 269,800 yuan, a 130,000-yuan reduction.
Xpeng reported confirmed orders of more than 26,800 units within 12 hours.
Dealer data show average new orders of 30–50 per store within 72 hours and store
visits up about 300% versus normal. Xpeng’s product head said overall GX
delivery windows are already over eight weeks; top-spec electric flagship
variants are at 15–17 weeks. The GX line is at Xpeng’s Guangzhou Huangpu South
manufacturing base; the line was installed this Lunar New Year and pre-produced
roughly 1,000–2,000 units. Inspectors observed 186 GX units produced at the
plant on the day of the visit. A plant employee said, barring setbacks, the
26,800 orders taken in 12 hours could be completed before July. Xpeng plans a
June ramp to a daily GX output of 300–400 units and has set a June production
target of 7,000 units; management reportedly ordered completion under the threat
of mandatory overtime, calling it "a death order."
