June 18 — China Economic Information Service and Meiwan released the China Live‑stream E‑commerce Development Report (2026). The report says the sector is accelerating iteration and has entered a refined, high‑quality operations phase. Domestic live‑stream e‑commerce transaction value exceeded 6 trillion yuan in 2025, up 20% YoY. The industry is shifting from broad traffic competition to precision operations and has become a key driver of online retail growth.

2026-06-18

June 18 — China Economic Information Service and Meiwan released the China Live‑stream E‑commerce Development Report (2026). The report says the sector is accelerating iteration and has entered a refined, high‑quality operations phase. Domestic live‑stream e‑commerce transaction value exceeded 6 trillion yuan in 2025, up 20% YoY. The industry is shifting from broad traffic competition to precision operations and has become a key driver of online retail growth.