Multiple popular PC categories have seen price rises. Gaming laptops and several high-performance thin-and-light and creator models have increased, with some models more than 20% higher versus the start of the year despite June brand promotions. Dealers report retail increases of several hundred to several thousand yuan; brands are shifting focus from chasing volume to protecting margins. Manufacturers say core-component cost inflation is driving the moves and that further price increases remain

2026-06-20

Multiple popular PC categories have seen price rises. Gaming laptops and several high-performance thin-and-light and creator models have increased, with some models more than 20% higher versus the start of the year despite June brand promotions. Dealers report retail increases of several hundred to several thousand yuan; brands are shifting focus from chasing volume to protecting margins. Manufacturers say core-component cost inflation is driving the moves and that further price increases remain possible. A PC company executive said the main cause is a sharp rise in storage-chip prices as AI development is consuming large amounts of storage capacity, tightening supply of memory and SSDs and pushing costs up; broader electronic-component price increases add extra cost, leaving firms unable to fully absorb the rise and forcing modest product price adjustments.

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