Global consultancy Kearney says rising living standards are shifting Chinese consumer spending toward emotional value, belonging and self‑identity, driving rapid expansion in the country’s IP‑derivative products market. Kearney projects the market at about 500 bln yuan in 2025 and 750 bln yuan by 2028.

2026-07-02

Global consultancy Kearney says rising living standards are shifting Chinese consumer spending toward emotional value, belonging and self‑identity, driving rapid expansion in the country’s IP‑derivative products market. Kearney projects the market at about 500 bln yuan in 2025 and 750 bln yuan by 2028.