Omdia says ongoing component cost inflation is increasing financial pressure on smartphone makers, prompting cuts to entry-level SKUs and a portfolio shift toward higher‑margin mid‑ and high‑end models. To meet rising performance expectations and support higher retail prices, high‑end and flagship phones are raising storage configurations while entry‑level models are being downgraded. Omdia senior research manager Jusy Hong said this product differentiation will further deepen storage‑configurat

Omdia says ongoing component cost inflation is increasing financial pressure on smartphone makers, prompting cuts to entry-level SKUs and a portfolio shift toward higher‑margin mid‑ and high‑end models. To meet rising performance expectations and support higher retail prices, high‑end and flagship phones are raising storage configurations while entry‑level models are being downgraded. Omdia senior research manager Jusy Hong said this product differentiation will further deepen storage‑configuration polarization in the smartphone market this year.