Sigmaintell data show Q2 2026 global smartphone shipments were about 250 million
units, down 9.7% YoY. China shipments were about 63.1 million units, down 7%
YoY. Amid a storage-price upcycle, brands with strong supply-chain
control—Apple, Samsung and Huawei—posted growth against the trend, while OPPO,
vivo, Xiaomi and Honor faced larger downside pressure.