Shenwan Hongyuan said 618 shopping-festival total online pet-food sales reached
8.4 bln yuan, up 12% YoY (2025: 7.5 bln). Domestic brands account for seven of
the top 10 (vs six in 2025) and 13 of the top 20 pet-food brands (unchanged).
Foreign brands retain a first-mover advantage and broader category coverage that
meets refined demand; domestic functional pet food is nascent, with products
focused on gut health, coat care and weight management. The report says the
Chinese pet-food sector is structurally positive medium-to-long term as leading
brands have built initial competitive advantages and widened gaps with small and
mid-sized rivals, supporting a likely rise in industry concentration.
