Industry sources say Kweichow Moutai's price adjustments this year have been made on market supply-demand judgments under principles of market alignment, relative stability and volume-price balance. The latest change to iMoutai platform product prices reflects use of the firm's self-operated channel as a market balancer and stabilizer and is part of a series of market-oriented reforms to ensure fair, convenient and authentic consumer access. As the self-operated system's core, iMoutai will furth

Industry sources say Kweichow Moutai's price adjustments this year have been made on market supply-demand judgments under principles of market alignment, relative stability and volume-price balance. The latest change to iMoutai platform product prices reflects use of the firm's self-operated channel as a market balancer and stabilizer and is part of a series of market-oriented reforms to ensure fair, convenient and authentic consumer access. As the self-operated system's core, iMoutai will further strengthen price guidance, actively compress speculative space and reinforce Moutai's ability to maintain market order.