ByteDance-owned XR unit PICO said founder Zhou Hongwei will step down as business head for personal reasons and Li Xiaokai will assume full responsibility for PICO operations. The company said the management change will not affect PICO’s strategic direction, R&D or product timelines. PICO expects to launch a new mixed-reality (MR) product later this year, and an internal notice confirmed Zhou’s departure.

2026-07-21

ByteDance-owned XR unit PICO said founder Zhou Hongwei will step down as business head for personal reasons and Li Xiaokai will assume full responsibility for PICO operations. The company said the management change will not affect PICO’s strategic direction, R&D or product timelines. PICO expects to launch a new mixed-reality (MR) product later this year, and an internal notice confirmed Zhou’s departure.