Alibaba-owned cross-border e-commerce platform AliExpress said on July 23 it will lead Brand+ brands to exhibit at IFA Berlin in September, joining Europe’s largest consumer electronics trade show. The lineup will focus on high-tech categories including robotics, 3D printing, AR glasses and smart mobility.

2026-07-23

Alibaba-owned cross-border e-commerce platform AliExpress said on July 23 it will lead Brand+ brands to exhibit at IFA Berlin in September, joining Europe’s largest consumer electronics trade show. The lineup will focus on high-tech categories including robotics, 3D printing, AR glasses and smart mobility.