China Banking Association data show 31 consumer finance companies held total
assets of 1.48 tln yuan, up 7.18% YoY, with loan balances of 1.43 tln yuan at
end-2025, up 6.85% YoY. Firms disbursed 5.24 tln yuan in personal consumer loans
in 2025 and recorded 581 mln customer interactions. They launched 255 tailored
products, producing 278.6 bln yuan of new lending and reaching 38.3 mln
customers.