The U.K. Competition and Markets Authority (CMA) has opened an investigation
into Microsoft to determine whether the company used misleading communications
that caused users to pay higher Microsoft 365 subscription fees after
integrating the Copilot AI feature. The probe centers on whether Microsoft
clearly communicated plan changes and Copilot-related price increases before
renewals. The CMA says Microsoft provided Copilot free to existing users last
year but automatically migrated customers at renewal into higher‑priced plans
unless they proactively switched plans or cancelled. The CMA has not found
unlawful conduct; if a breach of consumer protection rules is established
Microsoft could face fines of up to 10% of global revenue.