Tech reporter Mark Gurman wrote on Sunday that Apple is likely to increase iPhone prices by $100–$200 (about 675–1,350 yuan), citing shortages of memory chips and the main SoC, higher costs from a new camera system on the iPhone 18 Pro and Pro Max, and the greater expense of a first foldable iPhone. Gurman noted recent $100–$200 price increases for multiple iPad and Mac models as a precedent and said a foldable iPhone could carry a starting price of at least $2,000.