Apple (AAPL.O) raised U.S. prices for Apple TV and Apple One: Apple TV monthly to $14.99 from $12.99 and annual to $119 from $99, and the Apple One Individual monthly plan to $21.95 from $19.95. This is Apple’s second subscription price increase this year after Apple Music rose $1 in July, which the company attributed to higher licensing costs; Apple TV’s monthly price has risen from $4.99 at its 2019 launch.

2026-08-29

Apple (AAPL.O) raised U.S. prices for Apple TV and Apple One: Apple TV monthly to $14.99 from $12.99 and annual to $119 from $99, and the Apple One Individual monthly plan to $21.95 from $19.95. This is Apple’s second subscription price increase this year after Apple Music rose $1 in July, which the company attributed to higher licensing costs; Apple TV’s monthly price has risen from $4.99 at its 2019 launch.