MOFCOM released Implementation Opinions setting a 15th Five-Year period
framework and a 2030 target of about 60 trillion yuan in retail sales of
consumer goods, with aims to cultivate multiple 10-trln-yuan markets in green,
smart and health consumption. Trillion-yuan categories highlighted include
autos, home appliances, communications equipment and textiles, with policy
intent to keep their market scale globally leading. The plan sets four priority
tasks: boost big-ticket durable-goods consumption by advancing auto distribution
and consumption reform pilots, expanding the full auto sales chain and
accelerating smart-home rollout; lift quality in daily-consumption categories
such as food, beverage, textiles and cultural/sports/entertainment goods;
support specialty and lifecycle-targeted products focused on the elderly and
infants and promote domestic trend brands, export-grade goods and international
premium products; and expand upgrade-oriented consumption by promoting green,
smart and health-related products. MOFCOM said it will coordinate with other
departments to implement measures to expand consumption, bolster domestic demand
and strengthen the domestic market.
