JP Morgan's global markets strategy team on Sept. 1 sharply reversed a prior cautious stance and now recommends increasing and maintaining equity exposure through year‑end, calling recent sell‑offs buyable and warning "selling now is like walking into a trap." The bank says declines tied to geopolitical risk should be short‑lived (days–weeks, not quarters). It frames the recent rise in US Treasury yields as a normalization reflecting economic recovery rather than renewed inflation, and says a we

JP Morgan's global markets strategy team on Sept. 1 sharply reversed a prior cautious stance and now recommends increasing and maintaining equity exposure through year‑end, calling recent sell‑offs buyable and warning "selling now is like walking into a trap." The bank says declines tied to geopolitical risk should be short‑lived (days–weeks, not quarters). It frames the recent rise in US Treasury yields as a normalization reflecting economic recovery rather than renewed inflation, and says a weakening dollar is laying the groundwork for EM equity strength. JP Morgan now expects the S&P 500 and global equities to reach record highs by year‑end, citing resilient EPS. It dropped caution on Korea/KOSPI‑linked tech and memory, saying the SOX and Korean markets are oversold, AI froth is cooling and momentum‑driven selling is largely over. Semiconductors are its preferred sector, poised to benefit from hyperscaler capex. It advises buying EM markets with high IT value‑chain exposure, specifically Korea, China and Taiwan.