Audi’s China brand-allocation plan is largely finalised: SAIC Audi will operate only the China-specific AUDI sub-brand, while the four-ring Audi brand will be fully assigned to FAW Audi. The AUDI sub-brand is a China-tailored intelligent connected EV series that omits Audi’s four-ring badge; the four-ring brand will cover Audi’s global unified ICE and EV product range.

2026-09-07

Audi’s China brand-allocation plan is largely finalised: SAIC Audi will operate only the China-specific AUDI sub-brand, while the four-ring Audi brand will be fully assigned to FAW Audi. The AUDI sub-brand is a China-tailored intelligent connected EV series that omits Audi’s four-ring badge; the four-ring brand will cover Audi’s global unified ICE and EV product range.