{"title":"Kweichow Moutai raises prices for sixth time this year; Feitian 500ml retail 1,766 yuan, stores say stock adequate","content":"Kweichow Moutai has again raised retail prices at its self-operated stores ahead of the seasonal sales peak, marking the sixth adjustment this year. Feitian 53% 500ml has risen from 1,753 yuan to 1,766 yuan, one month after the previous change; Feitian 53% 1L moved from 3,269 yuan to 3,291 yuan. The round also increased prices for Five-Star 53% 500ml, 53% 200ml

{"title":"Kweichow Moutai raises prices for sixth time this year; Feitian 500ml retail 1,766 yuan, stores say stock adequate","content":"Kweichow Moutai has again raised retail prices at its self-operated stores ahead of the seasonal sales peak, marking the sixth adjustment this year. Feitian 53% 500ml has risen from 1,753 yuan to 1,766 yuan, one month after the previous change; Feitian 53% 1L moved from 3,269 yuan to 3,291 yuan. The round also increased prices for Five-Star 53% 500ml, 53% 200ml and the 53% 500ml×2 (Bingwu Horse-year) pack; two SKUs were trimmed slightly—53% 50ml×5 (gold) and Feitian 43% 500ml. The iMoutai app has not updated Feitian or the kilogram bottle; post-adjustment, in-store Feitian retail is 127 yuan above iMoutai. Store staff said product availability is adequate and the price changes follow a "market-driven" pricing principle, now implemented across national self-operated outlets."}