The Supreme People’s Court on Sept. 9 published nine 2026 typical cases on
unfair competition aimed at promoting fair, quality-based market competition.
The cases address imitation/confusion, trade-secret infringement, commercial
disparagement, false advertising, online unfair competition, and application of
the Anti‑Unfair Competition Law general provision, covering traditional consumer
sectors and emerging areas including AI, new energy and the platform economy. In
one trademark-and-unfair-competition dispute, the court applied the law’s
general provision and found that using AI to bulk-create and publish targeted
review articles about rivals’ software to divert traffic to the defendant’s own
product constitutes unfair competition, signalling legal restraint of improper
uses of new technologies that harm competitive order.
