BofA Securities says Apple’s upcoming fall product event will likely focus on its first foldable iPhone, marked price moves for Pro models, and a shifted shipment cadence. Rumors put entry-level foldable pricing at about $2,099, which would make it Apple’s most expensive iPhone. BofA expects iPhone 18 Pro and Pro Max prices to rise $150–$200 due to higher memory and storage costs. Reportedly lower-priced standard models (iPhone 18, 18 Air, 18e) are delayed to spring 2027, a change that would lea

BofA Securities says Apple’s upcoming fall product event will likely focus on its first foldable iPhone, marked price moves for Pro models, and a shifted shipment cadence. Rumors put entry-level foldable pricing at about $2,099, which would make it Apple’s most expensive iPhone. BofA expects iPhone 18 Pro and Pro Max prices to rise $150–$200 due to higher memory and storage costs. Reportedly lower-priced standard models (iPhone 18, 18 Air, 18e) are delayed to spring 2027, a change that would leave only higher-end new models for the holiday selling season. BofA says separated rollouts could lift mix and ASP but may prompt price-sensitive consumers to delay upgrades. Maintains upgrade rating and PT $380, implying roughly 37x FY2027 EPS.