Douyin e-commerce and the Rural Economic Research Center of the Ministry of
Agriculture and Rural Affairs released a 2026 Harvest Festival agricultural
consumption report. Over the past year Douyin helped sell 13.5 billion orders of
agricultural specialty products; sales volume has risen cumulatively more than
90% over the past three years. Creators posted 493 million short promotional
videos and total livestream explanation time for agricultural products reached
53.31 million hours. Live-stream e-commerce is identified as a key incremental
channel for boosting agricultural product sales.
