OpenAI said on Wednesday it has launched advertiser-facing AI tools and begun
testing company-sponsored chatbots for user interaction to expand into the
AI-driven marketing market. A sponsored agents feature will let users converse
with company-sponsored agents inside ChatGPT and, after interacting with an ad,
access the sponsor's website; agents will be clearly labeled and segregated from
ChatGPT's independent replies and users' original chats. The feature is being
piloted with select US advertisers. Separately, a ChatGPT Ads Manager plugin
will let advertisers use natural-language prompts to create, update and analyze
campaigns—converting websites or campaign briefs into campaigns, reviewing
performance and providing recommendations, including copy and image suggestions
based on landing pages and campaign objectives.
