China's Ministry of Culture and Tourism released its 15th Five-Year Plan for
cultural industry development, directing policy to expand and upgrade outbound
cultural trade by prioritizing cultural services and digital cultural trade and
raising the share of high-value-added cultural products and services in foreign
trade. The plan backs internationalization of cultural firms—brand building,
production capacity and overseas sales channels—and targets export growth in
digital culture, performing arts, animation, creative design and homegrown
'Guochao' cultural products, while lifting value-add on exports of arts &
crafts, stage equipment and gaming/amusement devices. It also calls for
combining outbound promotion with selective inbound introduction of high-quality
foreign cultural products and services.