On Sept. 21 Taobao said it will expand this year’s Double 11 shopping festival
to 20 overseas markets, with more than 1.2 million merchants participating.
Thirteen countries and regions will offer free shipping, and Hong Kong, Macau,
Singapore and Malaysia will have zero-threshold free shipping. Taobao will add
an overseas traffic entry on its homepage and launch a Discover channel,
overseas rankings and curated lists. Taobao said its outbound GMV has posted
double-digit growth for six consecutive years and that over 150,000 merchants
saw exports more than double year‑on‑year after going overseas.
