Taobao‑Tmall will open pre-sale and deposit payments for the 2026 Double 11
festival on Oct 15; final payment and the main on-sale begin Oct 20 at 20:00,
with the spot‑sale window running Oct 20 20:00–Nov 13 23:59 (about 25 days). The
campaign will roll out simultaneously in 20 overseas markets, offer free
shipping to 13 markets/regions, and enable direct overseas shipping for over 90%
of mid‑to‑large items; more than 1.2 mln Taobao‑Tmall merchants are
participating in cross‑border sales this year.
