Apple (AAPL.O) new CEO Ternus, just weeks into his tenure, has started pushing
internal reforms to accelerate product development, broaden the product lineup
and create a leaner, more engineering-focused organization, people familiar with
the matter said. Proposed changes under discussion include reducing reliance on
the traditional spring and fall launch cadence and cutting some
middle-management roles to shorten layers between engineers and senior
executives. Ternus has signaled the company must speed product releases and
raise its capacity for experimentation and innovation to remain competitive in
the AI era. He is also advancing cost-cutting measures and seeking new revenue
sources and better monetization of existing products as services growth slows.
