China’s holiday travel is increasingly road-based with self-drive trips
dominant, driving stronger demand for motorhomes as more consumers shift from
renting to buying. Data: 2025 sales of self‑propelled motorhomes exceeded 20,000
units. H1 registrations this year topped 12,000 units, up 32.6% YoY, and NEV
motorhome penetration rose to 18.4%. By end‑2025 there were over 3,100 motorhome
campsites nationwide. Industry participants say holiday travel and supportive
policies could lift 2026 full‑year motorhome sales to a new high.