Nikkei sources say Apple has asked some suppliers to trim component output for the newly released iPhone 18 Pro and iPhone 18 Pro Max after rising storage-chip costs forced price increases that have damped consumer demand. Two people said October parts orders were reduced at least 15% versus original targets; one executive put the October cut at 15–20% for the two high-end models. The order reduction may also reflect Apple’s staggered launch plan: the company prioritized three high-end models th

Nikkei sources say Apple has asked some suppliers to trim component output for the newly released iPhone 18 Pro and iPhone 18 Pro Max after rising storage-chip costs forced price increases that have damped consumer demand. Two people said October parts orders were reduced at least 15% versus original targets; one executive put the October cut at 15–20% for the two high-end models. The order reduction may also reflect Apple’s staggered launch plan: the company prioritized three high-end models this year while the standard iPhone 18 and a new iPhone Air are slated for a spring launch, with components only needed toward year-end for early-2027 shipments. A supply-chain manager said H2 demand has been weaker since August versus prior years.