MOFCOM and six other ministries issued a notice launching a 'Quality E‑commerce
Five‑Excellence' action to boost market access for higher‑quality merchants. Key
measures: an 'e‑commerce + industrial cluster' cultivation program and
encouragement for local e‑commerce product‑selection centers; targeted support
for SMEs with core technologies and original designs to connect to e‑commerce
channels and raise brand recognition; use of platform channels such as order
direct procurement and foreign‑trade premium product zones to help export firms
expand in the domestic market and grow consumption of premium export goods. The
notice backs e‑commerce R&D and service innovation, calls for deeper AI
integration and development of AI agents and other new e‑commerce service models
to improve user experience, and promotes industrial e‑commerce matchmaking to
link cluster manufacturers with platforms to support industrial upgrading and
new growth points.
