Guizhou province issued an implementation plan to support a shift from selling
liquor to selling lifestyle, directing lenders and payment providers to optimise
basic financial services for baijiu consumption. The plan targets key scenes —
"i Moutai", liquor expos and sauce‑aroma festivals — and calls for continued
promotion of payment convenience. It also instructs exploration and refinement
of pledge‑backed financing for base liquor, urges financial institutions to
strengthen valuation capabilities for base‑liquor assets, and to appropriately
increase revaluation frequency for volatile collaterals such as base liquor.
