At its Oct. 15 11.11 launch event, JD.com said this year’s 11.11 will feature the deepest AI application and widest scenario coverage to date. JD’s always-online live-streaming digital avatar JoyAvatar has served more than 90,000 merchants year-to-date, and merchant digital-avatar live broadcasts rose 340% YoY.

2026-10-15

At its Oct. 15 11.11 launch event, JD.com said this year’s 11.11 will feature the deepest AI application and widest scenario coverage to date. JD’s always-online live-streaming digital avatar JoyAvatar has served more than 90,000 merchants year-to-date, and merchant digital-avatar live broadcasts rose 340% YoY.