MOFCOM told a State Council press briefing it held nearly 100 "Export to China"
events over the past year to open channels for foreign exporters into the
Chinese market. CIIE preparation has been closely integrated with the "Export to
China" programme to boost international reach and leverage import-policy
benefits. Vice Minister Yan Dong said the UK, Spain, Kazakhstan, Kenya and
Thailand were named annual theme countries and tied into CIIE global promotion
to match overseas exporters with domestic buyers; MOFCOM also ran targeted
matchmaking sessions and roadshows in Egypt, Germany and the UK and coordinated
these efforts with "Invest in China" and "Buy in China" initiatives.
