X (formerly Twitter) has cut its chief marketing officer and laid off more than
20 nontechnical staff as it streamlines operations ahead of a potential IPO of
SpaceX, people familiar said. The moves follow mergers involving xAI and SpaceX
and aim to remove overlapping roles and improve profitability. Elon Musk is
shifting focus toward revenue growth, with advertising still below prior levels.
U.S. ad sales are forecast at $1.27 billion. Leadership has been consolidated
under Jon Shulkin and Monique Pintarelli, while the company continues developing
its X Money payments service.
