The State Administration for Market Regulation has launched a nationwide special operation targeting low-quality, low-price practices in sectors where firms' production activities directly affect consumer experience and 'involution' competition is pronounced. Authorities will combine price enforcement, quality supervision and standards guidance to root out low-quality, low-price behavior and comprehensively address 'involution' competition.

2026-05-29

The State Administration for Market Regulation has launched a nationwide special operation targeting low-quality, low-price practices in sectors where firms' production activities directly affect consumer experience and 'involution' competition is pronounced. Authorities will combine price enforcement, quality supervision and standards guidance to root out low-quality, low-price behavior and comprehensively address 'involution' competition.