Pop Mart International Group COO said non‑Labubu products made roughly 50% of US revenue last year and represent the majority of sales in Japan, South Korea and Southeast Asia. While Labubu’s viral hit last year drew market attention, other IPs also recorded strong growth; the Twinkle Twinkle series is among Asia’s fastest‑growing IPs. The company expects overseas headcount to rise from about 20–30% today to roughly 50% within several years. Pop Mart operates ~80 US stores and plans to exceed 10

Pop Mart International Group COO said non‑Labubu products made roughly 50% of US revenue last year and represent the majority of sales in Japan, South Korea and Southeast Asia. While Labubu’s viral hit last year drew market attention, other IPs also recorded strong growth; the Twinkle Twinkle series is among Asia’s fastest‑growing IPs. The company expects overseas headcount to rise from about 20–30% today to roughly 50% within several years. Pop Mart operates ~80 US stores and plans to exceed 100 this year, with flagship openings in Times Square and Fifth Avenue scheduled for Q4. The company is working with Sony on a Labubu film, targeting the earliest release in summer 2028.