The Ministry of Industry and Information Technology, MOFCOM, the NDRC, the
Ministry of Agriculture and Rural Affairs and the National Energy Administration
will organise a 2026 new-energy-vehicles (NEV) to-countryside campaign. The
notice calls for coordination with existing initiatives such as the "Thousand
Counties, Ten Thousand Towns NEV Consumption Season" and the selection of
counties with low NEV penetration but high market potential for targeted offline
events. Authorities will run model displays, test drives and other in-person
experience formats, supplemented by livestreaming and online consultation to
drive rural footfall to dealerships and boost offline retail. NEV dealers,
after-sales maintenance and charging/swapping operators, plus insurance and
credit providers, will be mobilised to support rural deployment and improve
service and infrastructure. The campaign also directs promotion of intelligent
connected-vehicle technologies, new charging and swapping technologies,
integrated photovoltaic+storage+charging systems and vehicle-grid interaction in
rural areas.
