June 18, 2026 — Chen Hua, Party Secretary and chairman of Kweichow Moutai Group, chaired the 2026 Moutai 1935 brand market work meeting in Beijing. The group said Moutai 1935, launched in 2022, has maintained a CNY 10+ billion scale, reflecting strong brand momentum and market resilience. The inventory-to-sales ratio is within a healthy, reasonable range and market pressure has been effectively eased. From January–May revenue and volumes rose steadily and market fundamentals continue to improve.

June 18, 2026 — Chen Hua, Party Secretary and chairman of Kweichow Moutai Group, chaired the 2026 Moutai 1935 brand market work meeting in Beijing. The group said Moutai 1935, launched in 2022, has maintained a CNY 10+ billion scale, reflecting strong brand momentum and market resilience. The inventory-to-sales ratio is within a healthy, reasonable range and market pressure has been effectively eased. From January–May revenue and volumes rose steadily and market fundamentals continue to improve. Terminal transaction prices for the classic and premium editions remained stable and overall volume-price dynamics are healthy and robust.