Apple said on Thursday it has raised iPad and MacBook prices after it could no longer absorb soaring memory and storage chip costs driven by AI data-center buildouts. The company said the changes do not affect the iPhone, its primary profit driver. The move highlights that even the world’s largest consumer-electronics firm is exposed to the memory-price squeeze that has dimmed smartphone and PC demand outlooks. Memory makers such as Micron have prioritized orders from AI chipmakers including NVI

Apple said on Thursday it has raised iPad and MacBook prices after it could no longer absorb soaring memory and storage chip costs driven by AI data-center buildouts. The company said the changes do not affect the iPhone, its primary profit driver. The move highlights that even the world’s largest consumer-electronics firm is exposed to the memory-price squeeze that has dimmed smartphone and PC demand outlooks. Memory makers such as Micron have prioritized orders from AI chipmakers including NVIDIA, boosting those firms’ profits but creating component shortages for electronics OEMs and forcing price pass-throughs.