At its 2025 shareholders' meeting Wuliangye GM Hua Tao said the company will
optimize marketing to strengthen channel health. Management will adopt a
long-term stance, prioritize core-brand quality and efficiency, and concentrate
resources on flagship SKUs. It will defend the 8th‑generation Wuliangye’s
1,000‑yuan price base and back two ten‑billion‑yuan‑level potential SKUs —
Wuliangye 39° and 1618. The group will expand into lower‑tier markets to
cultivate Wuliangchun and three other nationwide strategic products, push
youth‑focused SKUs such as Yi Jian Qingxin to accelerate baijiu’s
youthification, target young consumers, new‑business customers and overseas
buyers, and leverage tea‑drink outlets and Wuliangye large restaurants to roll
out a restaurant‑liquor integrated distribution model.
