Apple has raised prices on some notebooks and tablets across multiple global markets by about 16–25%. Domestic retail prices for a number of popular PC models have also jumped: a best‑selling gaming laptop that retailed around 7,000 yuan in July–August last year now sells above 10,000 yuan in Shenzhen. Price increases extend beyond gaming rigs to ordinary business notebooks; models that sold below 4,000 yuan last year are largely absent this year, while mid‑to‑high‑end notebooks have risen rough

Apple has raised prices on some notebooks and tablets across multiple global markets by about 16–25%. Domestic retail prices for a number of popular PC models have also jumped: a best‑selling gaming laptop that retailed around 7,000 yuan in July–August last year now sells above 10,000 yuan in Shenzhen. Price increases extend beyond gaming rigs to ordinary business notebooks; models that sold below 4,000 yuan last year are largely absent this year, while mid‑to‑high‑end notebooks have risen roughly 500–1,500 yuan. Dealers say component cost inflation — memory, SSDs, CPUs and GPUs — has pushed prices since Q4 last year amid a surge in global AI compute demand, and many resellers have been forced to adjust retail prices frequently after vendor repricing notices.