Guizhou provincial government office issued a 2026–2030 action plan to shift marketing “from selling liquor to selling a lifestyle” and to promote Guizhou baijiu overseas. The plan calls for a three-year outbound campaign, urging firms to innovate cooperation and export models, set up overseas exhibition-and-sales centres, and develop products tailored to international consumption habits and scenarios. It mandates at least six annual "Qian Liquor Global Tour" events leveraging embassies, consula

Guizhou provincial government office issued a 2026–2030 action plan to shift marketing “from selling liquor to selling a lifestyle” and to promote Guizhou baijiu overseas. The plan calls for a three-year outbound campaign, urging firms to innovate cooperation and export models, set up overseas exhibition-and-sales centres, and develop products tailored to international consumption habits and scenarios. It mandates at least six annual "Qian Liquor Global Tour" events leveraging embassies, consulates and trade associations to embed Guizhou baijiu in global consumer channels, and links outbound promotion with inbound tourism to support two-way growth.