Apple raised official iPhone prices in Japan on the 17th, citing yen weakness and a surge in semiconductor costs. Multiple models were repriced on Apple’s Japan website; the high-end iPhone 17 Pro Max was increased from ¥194,800 to ¥214,800, a ¥20,000 rise (about 834.6 yuan), roughly +10.3%. Analysts said the change likely reflects exchange-rate-driven price adjustments.

2026-07-18

Apple raised official iPhone prices in Japan on the 17th, citing yen weakness and a surge in semiconductor costs. Multiple models were repriced on Apple’s Japan website; the high-end iPhone 17 Pro Max was increased from ¥194,800 to ¥214,800, a ¥20,000 rise (about 834.6 yuan), roughly +10.3%. Analysts said the change likely reflects exchange-rate-driven price adjustments.