Samsung Electronics said on Tuesday it will create a robotics division called RX (Robotics eXperience) reporting directly to the CEO to accelerate R&D and commercialization and build robotics into a new growth engine. RX will oversee mid-to-long-term strategy, core technology R&D and business execution and expand domestic and overseas research capacity. Executive Vice President Lee Dongkun, who previously led Hyundai Motor Group’s robot strategy including work on Boston Dynamics’ development dir

2026-07-21

Samsung Electronics said on Tuesday it will create a robotics division called RX (Robotics eXperience) reporting directly to the CEO to accelerate R&D and commercialization and build robotics into a new growth engine. RX will oversee mid-to-long-term strategy, core technology R&D and business execution and expand domestic and overseas research capacity. Executive Vice President Lee Dongkun, who previously led Hyundai Motor Group’s robot strategy including work on Boston Dynamics’ development direction, will lead the robotics strategy team. Samsung plans robotics research centers in the US, China and Japan to tap local ecosystems and expertise.