Heightened market volatility has revived dormant real-time fund NAV services.
Providers have shifted to more flexible, covert models distributed across
wealth-management apps, WeChat public accounts, mini-programs and Xiaohongshu.
Industry sources say demand for real-time valuation is stronger in fast,
tech-driven markets and the covert delivery models are harder to supervise. With
financial licensing rules as the regulatory baseline, remediation should pursue
two tracks: tighten behavioral-definition standards and detection of
regulatory-evasion tactics; and expand compliant alternative services to channel
legitimate market demand.
