Housing consumption has risen to the top of big-ticket spending, and multiple
major property-market cities are preparing measures to boost housing demand.
Chengdu is designing sales policies focused on optimizing supply, stimulating
demand, reducing inventory and stabilizing expectations; measures remain under
internal review and will be published once finalized. Hefei, aligning with
national policy direction, is coordinating with relevant departments on an
action plan to promote cross-sector linkage to support consumption. Wuhan is
building a policy toolkit for H2 aimed at linking primary and secondary markets,
accelerating commercial/office destocking (including conversions), and
increasing supply of higher-quality housing. Nanjing plans timely policy tweaks
to expand listings of diversified “good homes” and run trade-in-for-new programs
to unlock rigid and upgrade demand. Hangzhou, Qingdao, Chongqing and Jinan say
they are keeping policy reserves and will dynamically adjust measures to
stabilize the real estate market.
