About a week ago Wuliangye notified dealers it has cancelled certain prior channel policies and set a floor: shipment price for 8th‑generation Wuliangye must not be below 800 yuan per bottle. The brand warned it will impose penalties, including fines, for low‑price cross‑region sales and dumping, with measures scaled to severity. Dealers say in practice penalties are unlikely unless there is large‑scale, malicious channel‑jumping.

2026-08-13

About a week ago Wuliangye notified dealers it has cancelled certain prior channel policies and set a floor: shipment price for 8th‑generation Wuliangye must not be below 800 yuan per bottle. The brand warned it will impose penalties, including fines, for low‑price cross‑region sales and dumping, with measures scaled to severity. Dealers say in practice penalties are unlikely unless there is large‑scale, malicious channel‑jumping.