At its 2026 interim briefing, Kweichow Moutai chairman Chen Hua said the company has established a dynamic price-adjustment mechanism — described as follow-market, relatively stable, supply–demand aligned and volume–price balanced — and has implemented five market price adjustments over seven months, bringing retail prices into line with market retail levels. Moutai’s flagship product is now open to public sales on the iMoutai platform, and the full product range is available in 43 company-run s

At its 2026 interim briefing, Kweichow Moutai chairman Chen Hua said the company has established a dynamic price-adjustment mechanism — described as follow-market, relatively stable, supply–demand aligned and volume–price balanced — and has implemented five market price adjustments over seven months, bringing retail prices into line with market retail levels. Moutai’s flagship product is now open to public sales on the iMoutai platform, and the full product range is available in 43 company-run stores nationwide. Chen said the pricing system and mechanisms to fit real consumption and prevent intermediary speculation are now complete.